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Monsanto's Old Plantation Days

Posted by Brooke Shelby Biggs on January 28th, 2006

Stay Free! Magazine is always worth a read, and the current issue caught our eye with this ad. We forget that Monsanto was a chemical giant long before Round-Up and genetically modified crops.

Down on the farm


Allison Xantha Miller's article on the history of plastics the current Stay Free! notes:

 

Plastics from cotton? The industry didn't always show plastics futuristically. In some cases, like this 1939 ad from Monsanto, it reassuringly tied plastics to nostalgia for America's agricultural heritage and for a racial order in which African-Americans worked on farms in the South. The ad speaks condescendingly of mysterious processes that "create new materials from nature's crops," juxtaposing its knowingness with the innocence and ignorance of children cavorting in the soft white piles.