Greenpeace: Stop Kimberly-Clark/Kleenex from Wiping Away Ancient Forests
Kimberly-Clark is the largest manufacturer of tissue products in the world and owns the brand names Kleenex, Scot, Viva, and Cottonelle. It is a highly profitable company raking in 1.7 billion dollars in profits last year. Unfortunately much of its profits are based on turning ancient forests into disposable paper products that consumers use once and then throw away or flush down the toilet. Kimberly-Clark is also one of the least progressive tissue product manufacturers continuing to rely on massive amounts of virgin fibre to produce its products - it uses over 2.5 million tonnes of virgin tree pulp each year and less than 19% of its fibre in North America comes from recycled sources. The industry average for recycled fibre use is 60%. and major and minor competitors of K-C have taken very progressive steps to become more sustainable.
In November, Greenpeace Canada and the Natural Resources Defence Council (NRDC) launched a US/Canada public campaign against Kimberly-Clark in an attempt to stop it from further wiping away ancient forests. Kimberly-Clark is not a responsible corporation and we are working to expose its environmental record.
To send a letter to Kimberly Clarke, visit kleercut.net
Here are simple ways that you can help...
- Send a message to Kimberly-Clark
If there is only one action you are going to take today, it should be this one. Send an e-mail to Kimberly-Clark and demand that they stop turning ancient forests into disposable tissue products like Kleenex brand facial tissue and toilet paper. We've put together a sample letter for you to make this action a breeze.
If you wish to receive an email rather than paper response from Kimberly-Clark, please indicate this in your letter. Please note that Kimberly-Clark is sending automatic replies to letters sent by activists like yourself. We have published point by point response .
- Sign up for the Forest Defenders e-news
Sign up for regular updates and breaking news about the campaign. Plus, we'll contact you with ways you can get more directly plugged into the campaign to stop Kimberly-Clark and Kleenex from destroying ancient forests.
- Tell a friend and get them involved
Help spread the word about the campaign to get Kimberly-Clark and Kleenex out of ancient forests. To be effective, we need to mobilize as many activists, like yourself, as possible. We estimate that for every 10 emails sent by activists to friends, only 2 or 3 new people sign up to the campaign email list and become involved. The more emails you send, the faster our base of activists grows, and the more effective our campaign will be. So start sending those emails!
- Download some stickers
Click here to download some fun and informative anti-Kleenex and Kimberly-Clark Kleercut stickers . Help us spread the word about ancient forest destruction. You'll need to buy some sticker paper from your local office supply store and print them off at your home or your friendly library printer. Feel free to stick these stickers in convenient and highly visible locations. Make sure they can be peeled off easily. If any packaging or other materials rip when a sticker is pulled off, it could be construed as property damage. Be smart!
- Download a factsheet
Click here to download a fact sheet outlining the problem with Kleenex and Kimberly-Clark and the solutions . Help us get the word about the connection between Kleenex and ancient forest destruction by making copies and giving them to friends and colleagues. Leave copies on the subway, in libraries or in cafeterias for others to read.
- Spread the word and display a banner on your website
Help us spread the word about the campaign to get Kimberly-Clark and Kleenex out of ancient forests. Feel free to grab one of the banners below or make your own to display on your website. Insert the following code to link the banner back to www.kleercut.net Let us know where the banner is placed and we'll mention you in a future email to the Ancient Forest Defenders email list. Drop an email to: info@kleercut.net
- 190 Natural Resources
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