Tell UNICEF Not to Turn World Children's Day into World McDonald's Day!

Published by

International Baby Food Action Network, EarthRights International, CorpWatch

| By | Wednesday, November 20, 2002

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McUnicef Partnership - Good For Kids?

UNICEF and McDonalds, November 20, 2002. Photo: Eliza Smith Vallette

The Marriage of UNICEF and McDonald's. Photo: Eliza Smith Vallette

Let us introduce two bedfellows of surpassing strangeness.

McDonald's is the world's largest retailer of fast food and fast food culture. Its Big Macs and Happy Meals are popular, but its food is high in fat, sugar and calories, and a cause of obesity and Type 2 diabetes. McDonald's is a controverial symbol of Americanism and globalization, and it targets children with an onslaught of clever advertising. Its purpose, as required by law, is to make money.

UNICEF, the United Nations Children's Fund is the world's foremost advocate for children. It's mission is "to save children's lives and build children's futures" and is dedicated to the well-being, including good health and nutrition, of children everywhere.

Now UNICEF and McDonald's have agreed "to team up to raise money on behalf of the world's children."

This perilous partnership is to be launched on November 20, 2002 - a day that used to be known in Unicef circles as the anniversary of the 1989 adoption of United Nations Convention on the Rights of the Child. UNICEF now calls November 20th "McDonald's World Children's Day."

This unlikely, unhealthy McPartnership includes money-raising stunts in 121 countries McDonald's says that "by simply visiting McDonald's on November 20th, you can bring extra value to the lives of millions of children in need around the world." Well, "simply visiting" won't actually do the trick.

In France, two Euros will be donated from every sale of a Big Mac. The donations go not to UNICEF but to building Ronald McDonald's Houses. Same for El Salvador, where donations go to Ronald McDonald House Charities. In Croatia, Bolivia and Cyprus, portions of proceeds from Happy Meals go to orphanages, toys and cancer charities. In China, children who buy a Big Mac get "exclusive" access to an Internet concert.

McDonald's World Children's Day and the McUNICEF partnership may raise money for children's programs. It will probably increase sales at McDonald's, as it gives kids another reason to nag their parents into letting them eat at McDonald's.

But in the long run, the partnership is bad for UNICEF and the children they work for, because it undermines its credibility as the world's foremost advocate for children.

Unicef's Executive Director, Ms. Carol Bellamy, has warned that "it is dangerous to assume that the goals of the private sector are somehow synonymous with those of the United Nations, because most emphatically they are not." Ms. Bellamy should heed her own warning.

For more information, see: www.earthrights.org/un; http://www.corpwatch.org/campaigns/PCC.jsp?topicid=101; www.commercialert.org

To:	Carol Bellamy Executive Director UNICEF 3 United Nations Plaza New York, New York 10017 USA
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Body: [2000 max characters]	Dear Ms. Bellamy, <p>I am appalled at the partnership between UNICEF and McDonald's. Your organisation is dedicated to the well-being of children everywhere, while McDonald's is dedicated to making money by selling unhealthy food. </p> <p>The commercial motivation of McDonald's in this partnership is evident in calling November 20, 2002, "McDonald's World Children's Day." </p> <p>Though the McUNICEF partnership may raise funds for UNICEF in the short run, in the long run it will harm children by destroying its credibility. It will also harm children and their families by giving the false impression that McDonald's is officially endorsed by the United Nations and deemed beneficial to children by UNICEF, the world's only global protector of children. </p> <p>The popularity of McDonald's is a fact of life in many countries, but that does not make its products beneficial to children. UNICEF's implicit endorsement of a company that targets children in order to sell the unhealthy food damages its image and reputation. </p> <p>As a supporter of UNICEF, I urge you to end the shameful partnership with McDonald's and to distance UNICEF from this branding of the anniversary of the adoption of the Convention on the Rights of the Child as "McDonald's World Children's Day". </p> <p>Sincerely,<br /> </p>

AMP Section Name:Alliance for a Corporate-Free UN

101 Alliance for a Corporate-Free UN
104 Globalization