A soft drinks factory set up by Coca Cola in Plachimada, Kerala, three years ago has sucked the local aquifers dry. The Coke-induced water scarcity has hit the indigenous peoples (adivasis) belonging to the Eravalar and Malasar tribes, and the Dalit (oppressed castes) community who live around the factory the worst. The people of Plachimada have seen their wells dry out even as truck loads of soft drinks made their way from the factory to distant markets.
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