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With companies eager to tout their "green" credentials to consumers, advertising watchdogs are stepping up efforts to
rein in marketers that make false or exaggerated claims.

With companies eager to tout their "green" credentials to consumers, advertising watchdogs in a number of countries are stepping up efforts to rein in marketers that make false or exaggerated claims.

SHELL has abandoned its sponsorship of one of Britain's most prestigious wildlife photography exhibitions after protests by environmental groups.

Out of the dozens upon dozens of reports of abuses by private contractors as part of the U.S. wars in Iraq and Afghanistan, only one prosecution of a contractor has taken place.

On the presidential campaign trail, former Mayor Rudolph W. Giuliani often promotes the installation of electronic monitoring devices at the border to stem illegal immigration, without mentioning that until a few months ago, he was partner in a company trying to market such technology.

Fast food giant McDonald's was just forced to withdraw a controversial program to sponsor report cards in Seminole County, central Florida, in exchange for a Happy Meal coupon on the cover that features an image of Ronald McDonald.

McDonald's has decided to stop sponsoring Happy Meals as rewards for children with good grades and attendance records in elementary schools in Seminole County, Fla.

Now those promises -- and the public's perception of the Air Force's ability to spend its money prudently -- are being tested by new contracting and public relations challenges. The Air Force is about to award two key contracts worth a total of about $55 billion, and Boeing is in the running for both deals.

Antitrust regulators on Wednesday raided big European drug makers as part of an investigation into whether patents and lawsuit settlements are being manipulated to keep generic products off the market.

Corporate social responsibility, once a do-gooding sideshow, is now seen as mainstream. But as yet too few companies are doing it well, says Daniel Franklin (interviewed here)