Advertising, Entertainment & Media

Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt the effectiveness and reach of the commercial spots that have underpinned the television business for nearly 50 years, the various players are scrambling to adapt. Read More

Barabara Ehrenreich takes on a Wal-Mart apologist and helps me develop my come-back to clueless friends and family members who say "Why shouldn't I save money?" Read More

Some western companies have begun to recognize it might be in their interest to operate under enforceable standards that apply to all their competitors, rather than under voluntary ones that, for all practical purposes, apply only to prominent companies. Read More

Bristol-Myers Squibb Co. won't push new drugs in that way for at least a year. The change comes amid criticism of the industrywide practice. Read More

The Christian right has launched a series of boycotts and pressure campaigns aimed at corporate America -- and at its sponsorship of entertainment, programs and activities they don't like. Read More

  WASHINGTON (Reuters) - Congressional negotiators have agreed to bar government agencies for one year from issuing video news releases that do not clearly identify themselves as the source, Democratic Sen. Robert Byrd said on Tuesday. Read More

In the last two years, at least two dozen leading nutrition scientists and experts have started working for large food companies, either as consultants or as members of health advisory boards. Most do not directly promote products, though Dr. Arthur Agatston, a practicing cardiologist and author of "The South Beach Diet," has a licensing deal with Kraft Foods to sell a line of South Beach foods, which are appearing on supermarket shelves this month. Read More

Attorney general says downloading bootlegs is illegal, but many students are unfazed. "When I buy a CD I feel like I'm paying for corporate lawyers and corporate headquarters and, no offense, but I don't want to do that. And I don't have to," says one. Read More

Nonprofit's Tactics, Funding Sources Spark Controversy Read More

Until now, ads have appeared occasionally and haphazardly in video games. But a new advertising agency hopes to bring a more aggressive marketing approach to interactive media. The aim is to put up billboards and make product placements for mainstream advertisers in the cyberworlds of sports, shooting and strategy games. Read More