When claims were first published on the front pages of Indian newspapers this month that Coca-Cola and PepsiCo beverages were contaminated with pesticides, executives at the two companies were breezily confident that they could handle the issue.
Three weeks later, though, they are still struggling to win back Indian consumers. One-quarter of India's component states have imposed partial bans on their products, and a complex legal battle to overturn those bans is only just beginning.
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