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This month's winner is Ford Motor Company. Ford placed this advertisement in the May 1996 issue of Popular Science -- a lovely mirage-like image of a silver car in a field of beautiful, pink and red flowers. Puffy, white clouds and majestic, purple mountains form a dreamy backdrop for Ford's new car. The ad is truly eye-catching.
A report released yesterday by the Center for Media and Democracy (CMD) and Free Press exposes corporate propaganda's infiltration of local television news across the country.
Wanted: two people to help defend the nation's largest retailer against critics. Requirements: plenty of experience managing a crisis.
Tobacco companies, which are able to vastly outspend antitobacco groups, may still be winning the marketing wars. While tobacco companies have abandoned most conventional advertising, they are using other means to get their point across. Antismoking groups, on the other hand, are now struggling to find the money to maintain even a small-scale campaign.
SHOPPING for fish these days is fraught with confusion. There is so much contradictory information about what is safe and what isn't. Some nutritionists are worried that people will throw up their hands and choose steak instead.
The Walt Disney Company, the Chevron Corporation and Citigroup have been awarded booby prizes by Swiss non-governmental organisations (NGOs).
In this morning's email was a press release from an organization called American Rights at Work. Normally, we don't pimp for activists - we're an investigative journalism outfit. But dammit, they made us laugh.
Wal-Mart is taking a page from the modern political playbook. Under fire from well-organized opponents who have hammered the retailer with criticisms of its wages, health insurance and treatment of workers, Wal-Mart has quietly recruited former presidential advisers, including Michael K. Deaver, who was Ronald Reagan's image-meister, and Leslie Dach, one of Bill Clinton's media consultants, to set up a rapid-response public relations team in Arkansas.
In honor of the United Nations General Assembly Special Session to mark the fifth anniversary of the Rio Earth Summit, this month's Greenwash Award goes to the World Business Council on Sustainable Development (WBCSD).
Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt the effectiveness and reach of the commercial spots that have underpinned the television business for nearly 50 years, the various players are scrambling to adapt.
WASHINGTON (Reuters) - Congressional negotiators have agreed to bar
government agencies for one year from issuing video news releases that
do not clearly identify themselves as the source, Democratic Sen.
Robert Byrd said on Tuesday.
From research patents to high-stakes partnerships, Jennifer Washburn spent years researching the links between industry and the American University. In this exclusive interview with CorpWatch's Jennifer Borden, Washburn talks about what she found, why it matters and what you can do about it.
Rio Tinto has been named as early front-runner for the Greenwash Gold award for the worst Olympic sponsor, with BP in second place and Dow Chemical third. The three corporations have paid millions to stick their names all over Olympic promotional material and activities.
Here is a fact sheet on the education industry prepared by the Applied Research Center (ARC). It is an excellent resource listing a ''who's who'' of the for-profit education world.
Education in the U.S. has become big business. The ''education industry,'' a term coined by EduVentures, an investment banking firm, is estimated to be worth between $630 and $680 billion in the United States. The stock value of 30 publicly traded educational companies is growing twice as fast as the Dow Jones Average.