Advertising, Entertainment & Media
When fakes of a GlaxoSmithKline anti-malarial drug turned up in Africa, authorities assumed the drug giant would want to know. Instead, they learned about a huge, evil trade in fake drugs -- and about an industry that doesn't want the truth to get out.
Michael D. Eisner, former chief executive of the Walt Disney Company, received $10.1 million in compensation last year, including a $9.1 million cash bonus, according to the company's annual proxy statement filed Wednesday.
Boeing and its joint-venture partner Bell Helicopter apologized yesterday for a magazine ad published a month ago - and again this week by mistake - depicting U.S. Special Forces troops rappelling from an Osprey aircraft onto the roof of a mosque.
Beware the public relations person with a modem. Now corporate spinmeisters, too, can go online to track customers -- especially the disgruntled ones who vent their spleen in cyberspace.
Celebrity advertising endorsements are nothing new, of course. But the Lipitor campaign is a rare instance of a well-known doctor's endorsing a drug in advertising - and it has helped rekindle a smoldering debate over whether it is appropriate to aim ads for prescription drugs directly at consumers.
Eight Million U.S. students are required to watch Channel One -- a commercial filled current events program every day. Schools get satellite dishes, VCRs and TVs in exchange for providing a captive audience to advertisers. Check out this report from the Center for Commercial Free Public Education.
An advertisement flooding airwaves across India would have you believe that a company called Vedanta is a creating a product called happiness. But London-based Vedanta Resources has attracted the ire of environmental activists and human rights groups like Amnesty International who have accused the company of exploiting indigenous communities - such as the Dongria Kondhs of Niyamgiri in Odisha - without due process.