Advertising, Entertainment & Media
Some western companies have begun to recognize it might be in their interest to operate under enforceable standards that apply to all their competitors, rather than under voluntary ones that, for all practical purposes, apply only to prominent companies.
Jaffa oranges sold in European supermarkets labeled "Made in Israel" may have been grown and packaged in the occupied Palestinian West Bank, according to a report from the Boycott Divest Sanction (BDS) movement, an international coalition of Palestinian NGOs and activists.
Until now, ads have appeared occasionally and haphazardly in video games. But a new advertising agency hopes to bring a more aggressive marketing approach to interactive media. The aim is to put up billboards and make product placements for mainstream advertisers in the cyberworlds of sports, shooting and strategy games.
Leading tobacco firms in the US, including British American Tobacco, are to face a class action lawsuit seeking punitive damages of up to $200bn (Â£105bn) relating to the alleged fraudulent promotions suggesting "light" branded cigarettes are safer, or less addictive, than regular ones.
The founder of the credit counseling firm AmeriDebt on Monday agreed to pay $35 million to settle suits filed by regulators and former customers over $172 million in allegedly hidden fees the company collected from financially strapped debtors.
Mattel, the maker of Barbie dolls and Hot Wheels cars, is recalling nearly one million toys in the United States today because the products' surfaces are covered in lead paint. According to Mattel, all the toys were made by a contract manufacturer in China.
Last December, Wal-Mart, based in Bentonville, Ark., created its own grassroots group, Working Families for Wal-Mart. It hired Edelman, a global public relations firm, to organize the group out of its Washington office and launch a nationwide campaign.
With companies eager to tout their "green" credentials to consumers, advertising watchdogs are stepping up efforts to rein in marketers that make false or exaggerated claims.
Like the tobacco industry that for decades denied a link between smoking and lung cancer, ExxonMobil has waged a "sophisticated and successful disinformation campaign" to mislead the public about global warming, according to a major new report by the U.S.-based Union of Concerned Scientists (UCS).