Advertising, Entertainment & Media
Mattel, the maker of Barbie dolls and Hot Wheels cars, is recalling nearly one million toys in the United States today because the products' surfaces are covered in lead paint. According to Mattel, all the toys were made by a contract manufacturer in China.
Last December, Wal-Mart, based in Bentonville, Ark., created its own grassroots group, Working Families for Wal-Mart. It hired Edelman, a global public relations firm, to organize the group out of its Washington office and launch a nationwide campaign.
With companies eager to tout their "green" credentials to consumers, advertising watchdogs are stepping up efforts to rein in marketers that make false or exaggerated claims.
Like the tobacco industry that for decades denied a link between smoking and lung cancer, ExxonMobil has waged a "sophisticated and successful disinformation campaign" to mislead the public about global warming, according to a major new report by the U.S.-based Union of Concerned Scientists (UCS).
A former top executive of Qwest Communications International Inc on Wednesday pleaded guilty to wire fraud, avoiding a five-week trial that had been set to start on Tuesday.
Larry Keuhn, the former head of British Columbia Teachers' Federation, looks at the reshaping of education to fit the needs of global corporations by critiquing a paper prepared by South Korea's Ministry of Labor and the economic integration of the Asia-Pacific region.
Jaffa oranges sold in European supermarkets labeled "Made in Israel" may have been grown and packaged in the occupied Palestinian West Bank, according to a report from the Boycott Divest Sanction (BDS) movement, an international coalition of Palestinian NGOs and activists.
Until now, ads have appeared occasionally and haphazardly in video games. But a new advertising agency hopes to bring a more aggressive marketing approach to interactive media. The aim is to put up billboards and make product placements for mainstream advertisers in the cyberworlds of sports, shooting and strategy games.