Advertising, Entertainment & Media
Science Applications International Corporation has a contract with the Pentagon to run the Iraqi Media Network's Al Iraqiya radio and television station. But Iraqis aren't tuning in.
Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt the effectiveness and reach of the commercial spots that have underpinned the television business for nearly 50 years, the various players are scrambling to adapt.
Americans are taking sleeping pills like never before, fueled by frenetic workdays that do not go gently into a great night's sleep, and lulled by a surge of consumer advertising that promises safe slumber with minimal side effects.
Here is a copy of the lawsuit filed by Marc Kasky against Nike, Inc. alleging labor abuses in its overseas manufacturing operations and seeking compensation to California consumers under state laws against false advertising and unfair business practices.
In the last two years, at least two dozen leading nutrition scientists and experts have started working for large food companies, either as consultants or as members of health advisory boards. Most do not directly promote products, though Dr. Arthur Agatston, a practicing cardiologist and author of "The South Beach Diet," has a licensing deal with Kraft Foods to sell a line of South Beach foods, which are appearing on supermarket shelves this month.
Berlin's European Film Market became the backdrop for yet another verbal battle between Wal-Mart and its filmmaker nemesis Robert Greenwald on Tuesday. The Greenwald-directed film "Wal-Mart: The High Cost of Low Price" made for hot sales but heated words at the market.