Advertising, Entertainment & Media
Throughout my 20-plus years of making music for children, the core value at the heart of my work has been respect for the young child as a whole person. I have not accepted any offers to do commercial endorsements because I believe it's wrong to use one's popularity to sell products to a vulnerable audience.
As the outsourcing of jobs has become a hot election year issue in the US, call centers in India continue to multiply. Local workers answer calls for US corporations at a fraction of the cost of an American worker.
When fakes of a GlaxoSmithKline anti-malarial drug turned up in Africa, authorities assumed the drug giant would want to know. Instead, they learned about a huge, evil trade in fake drugs -- and about an industry that doesn't want the truth to get out.
WASHINGTON -- The Bush administration's top Supreme Court lawyer urged the high court Wednesday to toss out a San Francisco consumer activist's suit against Nike Inc. because it could discourage corporations from defending themselves in public against their critics.
A nonprofit organization, Neighborhood Assistance Corp. of America, or NACA, has emerged as one of the loudest scourges of the banking industry in the post-bubble economy. Though some bankers privately deplore his tactics, NACA's Bruce Marks is a growing influence in the lending industry and the effort to curb foreclosures.
Boeing and its joint-venture partner Bell Helicopter apologized yesterday for a magazine ad published a month ago - and again this week by mistake - depicting U.S. Special Forces troops rappelling from an Osprey aircraft onto the roof of a mosque.
Beware the public relations person with a modem. Now corporate spinmeisters, too, can go online to track customers -- especially the disgruntled ones who vent their spleen in cyberspace.
Celebrity advertising endorsements are nothing new, of course. But the Lipitor campaign is a rare instance of a well-known doctor's endorsing a drug in advertising - and it has helped rekindle a smoldering debate over whether it is appropriate to aim ads for prescription drugs directly at consumers.