Greenwash & Public Relations
The United Nations Rio+20 Conference on Sustainable Development in Brazil concluded this past weekend with no new government pledges. On the other hand, multinationals scored a public relations victory by claiming that they will implement $50 billion of sustainable changes to help save the environment.
UNITED NATIONS -- Leaders of international environment and development NGO coalitions today challenged governments' indecision in failing to protect the political accomplishments of the 1992 Earth Summit. And they attacked several Northern governments for attempting to undermine the carefully-structured consensus of Rio.
Starbucks, the world's largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company's carefully constructed ethical image.
An international coalition of public-health professionals and activists has asked the United Nations Children's Fund (UNICEF) to stop "lending its good name and endorsement to McDonald's" and cancel its participation with the fast-food giant in 'World Children's Day' on November 20.
San Francisco, London and Johannesberg -- In preparation for the Johannesburg Earth Summit, the Greenwash Academy is proud to announce that nominations are open for the Green Oscars -- the premier awards for corporations acting green.
United Nations Secretary General Kofi Annan called here on Sunday for more corporations to get serious about environmental protection, human rights and labor standards -- and lobbied them to come on board the UN's Global Compact for corporate responsibility.
In Canada's British Columbia, ExxonMobil, Talisman, Shell, and other energy giants are racing to tap the region's "sour gas". But the potential toxicity of the gas is being ignored.
The first Greenwash Award goes to Imperial Chemical Industries PLC (ICI)/Zeneca**, for its full page advertisement ''Paraquat and Nature Working in Perfect Harmony.''